![]() Unfortunately, many people assumed the devices were bombs. ![]() The devices were placed in various spots throughout Boston, as well as other large US Cities. They created many backpack-sized devices with wires on the back and lights on the front, displaying a moving image. In January 2007, Cartoon Network attempted to create a guerilla marketing promotion for Aqua Teen Hunger Force. The Sox forfeited the second game and riot police had to come and disperse the crowd. Immediately after, spectators began to riot onto the field, ripping up the bases, destroying the batting cages, and sending the players fleeing. After the first game, a box of records was detonated with a bomb. The stadium quickly reached capacity and many fans resorted to scaling walls and fences when they were turned away. On the day of the game, 75,000 showed up. Management expected to bring an additional 5,000 spectators. Fans were informed that the records would be collected and blown up in between games. In 1979, White Sox fans were asked to bring in vinyl disco records in exchange for 98 cent admission to a double-header. The Chicago White Sox and the “Disco Demolition Night.” There are quite a few incidents of a carefully planned marketing scheme ending in disaster. ![]() But when it goes wrong, it usually results in lost jobs, lawsuits, and extreme amounts of embarrassment. When a crazy marketing stunt goes well, it can result in millions of dollars worth of free advertising. But when marketers go for an offbeat approach, they straddle a very fine line between marketing success and a marketing bust. From traditional advertisements to outrageous marketing stunts, companies can use any number of tactics to gain attention. When it comes to marketing, nothing is off limits. Lessons Learned: Outrageous Advertising To Avoid ![]()
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